In Q1 of 2022, the company says it expects net sales to be between $112 billion and $117 billion, with operating income between $3 billion and $6 billion. This time around in, it beat those expectations. “ We have looked at the proportion of other revenue that is advertising services, and I had been pretty much mentioning every quarter that a majority of that revenue was advertising revenue, and we decided that at a certain size we should really just break it out,” Olsavsky said.Īmazon’s Q4 earnings followed a disappointing Q3 where it missed Wall Street expectations and saw its profits cut in half as the company dealt with labor shortages and supply chain disruptions. Of course, that isn’t exactly an apples-to-apples comparison to advertising businesses from entertainment companies, with much of Amazon’s ad business including sponsored search results in its shopping product. For the full year 2021, the company had net sales of $470 billion, and net income of $33.4 billion.Īmazon also quietly broke out its advertising revenue for the first time, revealing that it brought in $9.7 billion in Q4, and $31 billion for the year. The company said that more than 200 million Prime members worldwide had streamed Prime Video shows or movies.įor Q4, the company had $137.4 billion in net sales, and $14.3 billion in net income. The company has also rolled out shows like The Boys and Wheel of Time, which have also contributed to its growing entertainment expenses. In addition to dramatically expanding its content selection since the last price increase, Amazon more than doubled its same day delivery options, and also launched benefits like pharmacy delivery, grocery benefits, and podcasts.Īmazon is set to pay the NFL about $1 billion per year for Thursday Night Football rights while also launching a number of high-profile shows through Amazon Prime Video, including the Lord of the Rings series, which is expected to cost about $500 million for its first season alone. YouTube Ad Revenue Growth Slows, Falls Short of Wall Street Expectations

Beverly amazon alexa sign in